• Summer on the skin: the best summer products for the body

  • July, 2022


Summer feels first and foremost on the skin, and our Perfumery offers, along with a wide range of summer fragrances, even the best summer body products. Here are our favorites!

Papaya Exfoliating Shower Cream, St Barth: we already know what you are thinking – exfoliating will ruin your tan? But no! In the first few hours, the exfoliant revitalizes the circulation, but stabilizes the tan in the long term. This exfoliant by Ligne St Barth contains Jojoba wax pearls and natural enzymes, to purify and regenerate the skin but soften it at the same time.

Aloe Face Body Gel, Santa Maria Novella: paraben-free, this Aloe Vera-based fluid gel is also ideal as an after-sun, to protect the skin from redness and irritation. With a light fragrance thanks to essential oils of lavender and lemon balm, for a delicate pleasure.

Blue Lagoon Shower Gel, St Barth: simply, the ocean in your shower. Based on water from the Caribbean Sea, this shower gel enriched with coconut oil gently cleanses the skin leaving a pleasant sensation of iodized freshness.

Eucalyptus Body Wash, Molton Brown: Our list couldn’t fail to include this classic best seller. Eucalyptus helps to release tension and tone the skin after a long swim in the sea (or a mountain walk!). A note of ginger relaxes the muscles and stimulates circulation. The perfect moment of rest.

Basil Body Cream, Le Labo: this buttery cream is ideal for repairing and moisturizing hot skin. Like all Le Labo products, it is produced without parabens, phthalans and artificial colors. Basil is accompanied by citrus notes of verbena to refresh, avocado to ripen and shea butter ‘to nourish deeply.

Roucou oil, St Barth: Roucou oil is practically magical. It has a natural skin protection factor 6, and at the same time helps to stimulate the development of melanin, for a lasting and even tan. And as if that weren’t enough, keep mosquitoes away!

Acqua Soave, Santa Maria Novella: simply legendary. This tonic with citrus essential oils gently refreshes and hydrates the whole body. A massage after shower or bath will be enough to make your day lighter and more fragrant, even during the hottest hours!

"Summer feels first and foremost on the skin ..."


  • Sacro Cuore on Self Love Magazine

  • September, 2022

Spazio Le Labo'
Antica Profumeria Sacro Cuore

Self Love Magazine tells about the Antica Sacro Cuore Perfumery!

The Italian lifestyle, art and fashion magazine tells the story of our Lia Lo Brutto and Giovanni Padovan, owners and founders.

The journey begins in the perfumery of Via Matteotti, and is marked by Giovanni’s career in the world of fashion.

Fashion was the first to immerse him in a culture “made of innovation, of returning to the ancient to invent the future“.

During a trip to England that Giovanni discovers a small shop that underpins the principle of the Sacred Heart: specialization.

The profile also known as Sacro Cuore has brought virtually unknown brands to Italy over the years, such as Diptyque, Santa Maria Novella, Floris and Creed.

Sacro Cuore then becomes one of the very few perfumeries in Italy to supply the products of Editions de Parfums de Frédéric Malle, creating a reserved display corner inside the shop.

And it is precisely the space of the shop that becomes a fundamental part of Sacro Cuore, in the pursuit of continuous excellence and in the intention of being “the most beautiful shop in the whole city“. Although there are now three shops: the central one is joined by the space in Galleria Falcone-Borsellino and another shop in Via De ‘Fusari, entirely dedicated to Le Labo, a very successful French-American brand.

A story of continuous evolution and innovation, dictated by the motto: “… and the research continues“.

Read the article and follow Self Love on Instagram!

"A story of continuous evolution and innovation, dictated by the motto: "... and the research continues"."


  • Kinski

  • August, 2022

Most will remember him as a dark, disturbing and implacable vampire in Werner Herzog’s Nosferatu, others as the mad and poetic visionary who tries to build an opera house in the heart of the Amazon rainforest in Fitzcarraldo, also by the German director, who had made a fetish actor. And even those who have never seen it on the screen, if they have ever glimpsed it, cannot forget it. Angular, lunar, excessive character, dark sides have been discovered, and not in a romantic way – the violence against the daughters, one of which is the beautiful, also actress, Nastassja.

And it is to the restless genius of Kinski, that another little genius of the perfume world, the German Geza Schoen, had wanted to pay a tribute on the occasion of the twentieth anniversary of his death. Geza Schoen is a perfumer who has made a lot of talk about himself for having proposed minimal creations at the limit of the conceptual: the Escentric Molecules line, which includes fragrances without construction, obtained by diluting individual chemical aromas in alcohol (almost the equivalent of a canvas monochrome, or even objet trouvé).

As much acclaimed as criticized for this choice, it cannot be said that the boy did not have a nose, being, these, among the most loved and sold perfumes of recent years in the field of research perfumery. Kinski, however, could only follow a more complex and difficult trajectory. It is a perfume as bold and edgy as the character that inspired it. If an accord of oceanic freshness is declared at the center of the fragrance, don't be fooled: he is not a marine (forget the various Motu and progeny) and to tell the truth he is not even fresh.

If there is freshness, this is covered with aromatic notes of juniper berries and black currant leaves that give green but acrid notes, and on the bottom, those that in perfumery we call "animal" notes await you quietly but on the alert: intimate, dry, unsettling scents. The ocean of this perfume is not resumed on the surface, but in depth. And, don't ask us why, smelling this perfume, as well as Kinski, we are reminded of the splendid images of the underwater reportage on women of the sea made by Fosco Maraini in Japan in the 1950s.



  • Scent stories: Puredistance

  • July, 2022

Puredistance I

Scent Stories is our monthly showcase for maisons that are dear to us. Independent, new, or seasoned in the industry: every brand has its story, its unique mix of creativity, entrepreneurship and artistry. This month our Scent Story is exclusive Dutch maison Puredistance.

"La storia di Puredistance e’ la storia di una ricerca: la ricerca continua, infinita, di un oggetto perfetto, di una bellezza senza tempo. "


  • Scented journeys: our favourite perfumes inspired by travel

  • June, 2022

Chicago High Vilheilm
Ormonde Jayne

Summer, more than any other season, brings with it the desire to breathe in new fragrances, to abandon oneself to the senses, to soar above daily life towards unknown destinations.

But every journey is unique, an ineffable moment with its own smells and ingredients. Many perfumes are inspired by travelling, and they unlock, from the first spray, the wonder of a place we’ve never seen or one we’ve never forgotten.

For its new collection I Giardini di Venezia, Rubeus Milano was inspired by the green and noble spaces of Venice, but also by the architectural tradition of the city, the Palazzo Ducale, Ca ‘Doro, Palazzo Venezia.

Finally, the boxes of the collection refer to Venetian Renaissance fabrics, luxuriant, rich and lively. The four fragrances in the collection bring us back to four plants prevalent in Venetian gardens: Quercia, Gelsomino, Evonimo and Calicanto.

Quercia and Evonimo rediscover typically Italian landscapes, while jasmine and calicanthus evoke oriental atmospheres: Calicanto adds deep notes of patchouli, moss and cedar wood, a soft and intriguing path.

Suddenly this Venice becomes that of Marco Polo, of travels to China, of the trade in sensual fabrics and creamy woods: a fragrant journey to an imaginary place, to a destination that lives only in collective cultural memory.

Ormonde Jayne takes a step forward and introduces a collection inspired by a journey from the ancient past: La Route de la Soie. A network of stages over 8,000 kilometers long, the Silk Road is a millenary journey that reached the Mediterranean from the Chinese Empire. The scents of the collection celebrate impressions, sensations and fragrances of some physical and historical stages.

Xi’an, inspired by the starting point of the route, welcomes us with notes of sandalwood, black pepper and nutmeg; Tanger, a fundamental port that connects Europe and Africa, wins us over with a golden bouquet of orange flowers, neroli and ylang ylang; Byzance, an intriguing labyrinth of creamy wood, cashmeran and suede, refers us to the ancient capital of Byzantium, before its transformation into Constantinople and Istanbul.

Journeys of the body, journeys of the mind – what if every destination was, by its nature, both real and imaginary? Is each journey a journey through memory, in the past as well as in the present? Could Henry Miller be right about the fact that the destination of our journey is not a place, but a new way of seeing things?

In fact, some fragrances invite us to revisit places we think we already know through a new lens. Vilhelm Parfumerie experiments with this idea through fragrances such as Chicago High, inspired by the city of Chicago during the Roaring Twenties by Jay Gatsby, with sparkling notes of champagne and deepened by leather and tobacco; and Stockholm 1978, which with its sunny bouquet of lemon, black pepper and geranium reveals a Stockholm in the middle of summer at the end of the 70s, full of expectations and possibilities.

Puredistance also searches for places of the past with Opardu, a fragrance that opens up “the Paris of the golden years”. In this case, it is the perfume itself that has a vintage, feminine imprint, in its choice of pure ingredients in high concentration.

We travel in this way in an elegant and sophisticated, nostalgic and romantic Paris. Lilac, rose and gardenia use a “classic” perfume bouquet revisited in a modern and new meaning, transforming the fragrance into a timeless journey.

And isn’t perfume, after all, exactly that? A timeless journey in an abstract space, in memories and collective memories, in sun-kissed pleasures.

"Journeys of the body, journeys of the mind - what if every destination was, by its nature, both real and imaginary? Is each journey a journey through memory, in the past as well as in the present?"


  • Acqua di Colonia alla Zagara, Officina Santa Maria Novella

  • October, 2021

We like stories. All the stories.
The history of cinema is full of directors who have made precision and method their obsession.
Just think of that surly genius of Kubrick who, for the realization of “2001, A Space Odyssey”, demanded from the tailor that space suits even had internal labels, so that the actors, faced with so much verisimilitude, were facilitated in descend into the part.
Or, and it is the episode that gave us the inspiration for the two perfumes that we report, during the filming of the dance scene in “Il Gattopardo”, Visconti was not enough that the splendid Claudia Cardinale had orange blossoms between her hair, but she wanted their perfume to be generously vaporized in the air.

To those who objected: - But what sense does it make, Master, it will not be possible for the spectators to smell the perfume! , the director replied: - It doesn't matter, because the extras, the actors and all of us will breathe the smell of Sicily. And it will make it all more true. And this will feel.

So let's try to smell this perfume in the air too ... And among the many orange blossom perfumes that exist, which one will we choose? Obviously that of the Pharmaceutical Workshop of Santa Maria Novella: Acqua di Colonia alla Zagara. For two reasons. The first is that we like to talk about a place that is a source of pride for Italy and that in terms of history is no joke: it is one of the oldest pharmacies in the world, created by Dominican friars from Bologna upon their arrival in Florence. , at the beginning of the 13th century. In the cultivation of officinal herbs for the preparation of medicaments and balms, they were facilitated by the fact that the basilica was in the open countryside (do not think of it as it is now, we are talking about 8 centuries ago !!) so much so that it was called Santa Maria delle Vigne, in reference at the location.

The Officina Farmaceutica di Santa Maria Novella is the place where the origins of cologne can be traced: the famous Acqua della Regina, still on the market, specially composed for Caterina de 'Medici on the occasion of her marriage to Henry II who crowned her Queen of France. The second reason why we choose Santa Maria Novella is that Giuseppe Tomasi di Lampedusa, in the book from which the film is based, makes Angelica wear the cologne "à la maréchale", a very spicy fragrance of great character linked, depending on the version. , to several strong characters (from Leonora Dori Concini to the Countess D'Aumont) united by the fact that they did not exactly a beautiful ending: all accused of witchcraft and burned at the stake.





At this point we just have to invite you to review Visconti's masterpiece or reread the book wearing one of the two fragrances, perhaps after having visited, in via della Scala 16 that magical place that is the Santa Maria Novella Pharmaceutical Workshop. P.S. We like to close the circle of this post cinephile by remembering that it is precisely here that in "Hannibal" by Ridley Scott, the second chapter of the saga of "The Silence of the Innocents", Dr. Lecter buys the perfume for Clarice. But if you haven't seen it and stopped at Jonathan Demme's film, you have done well. But this is another story.

"O Stella, o faithful star, when will you decide to give me a less ephemeral appointment, far from everything, in your region of perennial certainty?"


  • L’Autre, Diptyque

  • October, 2021

In 1961 an interior designer, Christiane Gautrot, and a painter, Desmond Knox-Leet, who worked together on the creation of fabrics and wallpapers for Liberty and Sanderson, involved Yves Coueslant, set designer, in the creation of a boutique at 34 Boulevard Saint Germain (and it is from the corner layout of the shop that the inspiration for the name will come).

Little by little, the love for perfume is inserted among the creations of furnishing fabrics: first by presenting to their customers fragrances of the English tradition then little known in France, and then with candles and perfumes of their own creation. And it is difficult not to recognize that Diptyque has been and is a unique point of reference in the world of research perfumery.

To Diptyque we owe one of the best fig fragrances ever created: that Philosykos composed by Olivia Giacobetti, a refined and impressionist fragrance that for decades has fascinated us with its talk of Mediterranean landscapes saturated with light. But it is from the very beginning that Diptyque stands out for its absolute originality and independence from fashions: in 1968, in the midst of contestation, where everyone rides the wave with essences of patchouli and surroundings, what do they do? They dust off a 16th century English recipe for potpourri and pomander: a very refined blend of flowers, citrus and spices. Thus was born L'Eau, their first fragrance.

The second act of this fragrant adventure shows, however, that Diptyque knows how to be even more daring: L'Autre (1973). L'Autre is not only "other" than the first perfume, but it is "other" than our Western idea of perfume, our idea of pleasant. And the smell of places and cultures we are not used to. Suffice it to say that there are perfumeries that, despite selling Diptyque perfumes, this Autre no, do not want it.

Too weird. An oriental perfume with no trace of sweetness or softness. He does not want to seduce or be romantic, he wants to tell a story or a dusty landscape: Middle Eastern markets, unbearable heat, powerful smells. A lashing and cutting explosion of dry and aromatic spices, including: cardamom, pepper, nutmeg, cumin. And it is cumin, perhaps, the problem: to many noses it suggests associations that are not exactly pleasant (which is why L'Autre should only be worn if dressed impeccably). Not everyone will like it, but those who have the courage to wear it will be rewarded with the opportunity to experience a decidedly new sensuality.

"I am attracted to primordial scents - scents of ancient memories, scents that fascinate us: trees, water, fire ... (from the interview for Noseparis)"


  • Carnal Flower, Editions de Parfums Frederic Malle

  • December, 2020

1948: Robert Piguet commissions Germaine Cellier to produce a tuberose perfume. Fracas is born, a fragrance, as its name suggests, noisy, exuberant, brash, which intends to definitively put the severity and global tragedy of the past few years behind it – and on how fashion responds to periods of crisis with invitations to dreams and luxury. just remember that Joy by Jean Patou, advertised as “le parfum plus cher du mond”, followed the great crisis of ’29 and the dramatic collapse of Wall Street.

Fracas, however, was not simply a tuberose perfume but THE tuberose perfume: a point of reference for half a century. It is said that every time a perfume house asked for a tuberose, they started from there: “We want a Fracas, but greener”, “It would be nice to have a Fracas, but sweeter”, and so on.

Not Frederic Malle.

Founder of one of the most uncompromising Maison of all on the quality and exclusivity of the creations, he intends to market an original and revolutionary tuberose perfume.

Moreover, during his many travels in California (it is there, from nearby Mexico that the tuberose comes) the idea of accentuating the more solar and carnal aspects of the flower matures.

The result, ça va sans dire, is spectacular.

Carnal Flower is a fragrance of disruptive beauty: the narcotic notes of the flower, accompanied by euphoric and airy green notes, are the most classic and at the same time modern you can expect.

Perfectly multi-faceted and orchestrated, the fragrance sways between warm and sensual shades (Jasmine, Ylang Ylang) and fresh and sunny (Watermelon, Orange Blossom), while the musk cocktail on the bottom guarantees an exceptional hold on the skin.

"Powerful yet sophisticated, luxurious yet nonchalant, it is a practically perfect perfume. The reference tuberose of the 21st century."